Are you Maximizing Your Sales Revenue ???

Welcome to my new website and BLOG page. I am glad to have you here…

Ultimately my goal is to help you find an appropriate approach to “maximizing” your sales revenue.

I hope to present thoughtful and meaningful information about the world of sales, marketing and customer service along with guidance on how you might align these three functions to make them a cohesive force for sales revenue maximization.

I have been involved in sales and marketing activities for more than forty years. During that time I have seen the industry move from time to time to different approaches and techniques, but basically the processes of sales and marketing did not change very much until computers came into prominence in the 70’s. Then for the first time marketers could begin to assemble and massage data to the extent that they could begin doing more targeted programs.

When desktop and personal computers started becoming prevalent in the 80’s the power of computing moved from being managed by an information technology specialist, directly into the hands of the sales and marketing organizations.  Shortly thereafter we started to see Sales Force Automation(SFA) and Customer Relationship Management (CRM) systems being built to help build and manage the data more meaningfully.

Finally, the advent of Social Media networking and systems have given rise to an even more meaningful trove of customer and prospect information that will allow us to finally realize the potential of Pepper and Rodger’s concept of true 1to1 marketing.

But what remains now is the need to” align” the efforts  of the sales and marketing and customer service elements of a company’s resources, propel them with the power of these new tools and build them into a single powerful revenue maximization engine.

If you are interested in learning how you can begin to maximize your sales revenue, I invite you to visit this site from time to time or more simply provide your name and email address in the “Stay Informed” box on the right side of this page and as I post to this BLOG, you will be notified.

For now, please accept my best wishes for a happy holiday season and a prosperous 2011.


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